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Research: Reasons Professionals Choose Freelancing

Freelancing has reshaped the traditional job landscape. This article examines the driving forces that push freelancers towards independence, their corresponding needs, and challenges.

A recent survey conducted by Quru offers insights into the reasons professionals are pivoting to freelancing. Contrary to the common belief that ‘money’ is the primary motivator, findings suggest otherwise. Let’s dive deeper into these insights and draw inspiration for creating work environments tailored to freelancers’ needs.

Embracing Independence

The survey reveals that 37% of participants cite independence as their primary reason for freelancing – the highest percentage in the poll. At Quru, we recognize that independence aligns with holistic growth, allowing freelancers to freely choose their workspace and hours. Yet, we’re also aware that this autonomy might lead to feelings of isolation. Hence, we recommend striving for a work-life balance, which is essential for the mental and emotional well-being of freelancers, among others.

Striking a Balance Between Stability and Flexibility

27% of survey respondents flagged flexibility as the most critical facet of freelancing. While the allure of freedom and diverse assignments is undeniable, at Quru, we also acknowledge the inherent challenges. Managing flexible hours can be complex, and remote work might weaken team ties. An article in the FD supplement titled “The Price of Flexibility” addressed this. We at Quru believe in maintaining a structured basic rhythm, crucial for sustaining team cohesion and attending to one’s personal life. A consistent rhythm offers predictability, making it easier to flexibly address daily situations that demand attention.

Communication and Engagement

Effective communication and engagement are paramount for freelancers. Being actively involved and contributing insights are vital driving forces. Feeling valued boosts freelancers’ satisfaction. Notably, many freelancers favor collaboration over absolute independence, finding that idea-sharing fosters a sense of involvement and satisfaction.

Connection and Effective Communication

The individualistic nature of freelancing underscores the significance of personal connections and social interactions. Depending on their role, many prefer face-to-face interactions, with clear communication and transparency being of utmost importance. Regular meet-ups can help reduce feelings of detachment and foster collaboration.

Choosing to freelance is rooted in a mix of motivations and needs. For instance, 12% of respondents consider freelancing earnings as the primary factor, while 23% are mostly driven by their passion for work.

Engaging Freelancers

If enhancing freelancer engagement is your goal, ensuring they remain ambassadors even post-assignment completion, then provide a structure where freelancers can strike their balance between freedom and connection. After all, they’re entrepreneurs at heart. Besides offering flexible workspaces and including them in team outings and meet-ups, consider inviting freelancers to share their unique expertise with your staff. Freelancers often relish sharing their accumulated knowledge and experiences, which can be seamlessly done during a specially organized knowledge-sharing session.

Embracing these initiatives enables businesses to cultivate an environment where freelancers feel cherished, blending individual freedom with social connectedness.

Interested in unlocking the maximum potential from your freelancers? Drop your contact details here or connect with Quincy on LinkedIn.

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